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Summary Consumer Behavior | Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
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Specifications
- School: Radboud Universiteit Nijmegen
- Course: Business Administration
- Subject: Consumer Behavior
- All documents for this course ›
- Course code: MAN-MMA024
- Year of study: 2018/2019
Book
- Name book: Consumer Behavior
- ISBN: 9781305507272
- Chapters: H1-10 and H17
- Author: Hoyer, MacInnis, Pieters
Document
- Section: Summaries
- Made on: 10-25-2018
- Type: .pdf
- Pages: 48
- Language: English
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Subjects of Business Administration - Radboud Universiteit Nijmegen
More Business Administration ›advanced research methods (arm) 22/23 consumer behavior duurzaam ondernemen marketing performance methods of research and intervention methods of research and interventions organisatieontwerp statistics strategic human resource management strategie strategie / strategy
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